June 14, 2018 feichang 0Comment

Internet-and-Business-Online Reverse SEO has be.e one of the most effective strategies for minimizing the impact pf bad publicity within the search engines’ organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage public relations online. Too often, .panies be.e targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest .petitors will often go to great lengths to distribute fraudulent reports online. Still others post untruthful reports about .panies simply to cause mischief. The problem is that these blogs, pages, and reports can start ranking well in Google and Yahoo. Reverse SEO can be used to suppress negative publicity that targets your .pany in the organic listings. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention. In this article, we will explain the potentially devastating effects of negative press and how reverse SEO can help you manage your .pany’s public relations online. We’ll also describe what you can expect when you work with an experienced SEO consulting service. Why Reverse SEO Tactics Are Used The reason to use reverse SEO is based upon current societal trends. Many of your customers are likely to research your .pany on Google, Yahoo, or Bing before purchasing a product or service from you. When they find reviews, they tend to believe them. Unfortunately, there are few barriers that prevent people from posting negative reports online about your business. For example, a disgruntled employee can start an anonymous blog vilifying your .pany. An unsatisfied customer can post a less-than-honest story about your business on ripoffreport… Your .petitors can do the same. The reputations of more than a few .panies have been decimated in this way. When prospective customers find these pages on the search engines, they give them unwarranted credibility. Reverse SEO minimizes the damage. Studies have shown that the vast majority of searchers never venture onto the second page of listings. Of those who do, a small fraction progress to the third page. By pushing negative publicity off the first page of Google’s listings, a reverse SEO strategy removes them from sight. Reverse Search Engine Optimization Curbs Negative Publicity Negative publicity, if left unchecked, gains momentum in the search engines. Highly-ranked pages attract links. As inbound links increase to these pages, they be.e harder to remove. This is why it is important to launch a reverse SEO campaign as soon as bad press emerges, if not beforehand. By suppressing negative pages quickly, you can prevent them from gaining traction. Cut off from a supply of links, they will eventually submerge into the depths of the search engines’ listings. The Basic Strategy of Reverse SEO In the same way that a search engine optimization project requires a refined approach, a reverse SEO campaign should also follow a rigid formula. The basic strategy relies upon a network of authoritative sites to control the first page of organic listings for your .pany’s name. That includes article and press release syndication, capturing keyword-rich sub-domains on authoritative blog sites, and carefully using social networking properties. There are also a number of formidable online tools that can be used to further support your reverse SEO efforts. By leveraging the ranking ability of these authoritative sites for your .pany’s name, you can control the first page of organic listings. That pushes negative press downward beyond your customers’ field of view. The Positive Effects of Reverse SEO Require Time It’s worth emphasizing that a reverse SEO campaign takes time to gain momentum. Even though you will be leveraging authoritative sites that rank more quickly than other properties, controlling the first page of Google is not an overnight process. However, once these sites climb to the top positions, they are incredibly difficult to remove. Their ranking ability does not guarantee immediate results, but results tend to be sustainable. That means future attempts to attack your .pany with negative publicity will be forced to climb a much higher wall to do so. In effect, your business will be insulated. Working With a Reverse SEO Consulting Service The full-service SEO agency with whom your .pany works will already have a honed strategy for deploying a reverse SEO campaign. They will maintain a list of authoritative sites that are groomed for your circumstances. They’ll research your website’s position in the search engines as well as the positions of any negative press that currently populates the organic listings. Rather than pursuing reverse SEO methods that are unethical and thus, have only short-term results, they will use principled tactics that prevent bad publicity from gaining traction in the future. Reverse SEO is be.ing a popular method for minimizing the damage from .plaints and negative reports, whether they are valid or not. In fact, a growing number of .panies are relying upon reverse SEO tactics as a preemptive strategy for managing their public relations online. About the Author: 相关的主题文章: